ROLE: Founder & Designer / DISCIPLINES: Brand Strategy · Brand Identity · Art Direction · Web Design · Responsive Design · AI-Assisted Prototyping
Photography for the Greater Good.
GoodPhotos.org is a personal project I conceived from a simple idea: finding ways for photographers to use their skills to do good. Originally envisioned as a collective connecting photographers with opportunities to contribute their time and talent, the concept has since evolved into a curated publication celebrating photography that makes a positive difference in the world.
Goals
- Showcase photography that makes a positive difference in the world.
- Recognize photographers whose work contributes to meaningful causes and stories.
- Appeal to photographers across a wide range of specialties and approaches.
- Develop a distinctive, adaptable visual identity system.
- Design a responsive editorial website that puts photography first.
Goals
- Showcase photography that makes a positive difference in the world.
- Recognize photographers whose work contributes to meaningful causes and stories.
- Appeal to photographers across a wide range of specialties and approaches.
- Develop a distinctive, adaptable visual identity system.
- Design a responsive editorial website that puts photography first.
Logo
I drew inspiration from colorful lighting gels used in photography, overlapping the letterforms to mimic the way colored light interacts. A heart at the center connects the mark to the idea of doing good.
I also designed the logo to work as a watermark on photography, adding a subtle translucent border around the letterforms to keep it recognizable against different images and backgrounds.
Typography
I used Halyard Display for titles and headings, creating a spectrum of color across the letterforms that connects the typography back to the logo. The color makes the brand distinctive without relying on additional graphics that could compete with the photography. Halyard Text keeps supporting copy simple and easy to read.
Color Palette
I built the color palette around the bright cyan, magenta, and yellow of the logo, expanding it into a broader spectrum that could be used together or individually. I wanted the colors to feel bright and unexpected for a nonprofit-style organization.
Website Design Exploration
More recently, I’ve been exploring how to bring the GoodPhotos.org identity into a responsive editorial website. Using Framer’s AI tools to help develop and prototype layouts, I’ve been experimenting with ways to create a flexible design system that puts photography first while accommodating different image formats and screen sizes.
