One Brand, Two Client Experiences
As Reiley Photography evolved, I needed a website that could serve two distinct audiences while still feeling like one cohesive brand. I developed the tagline “The Art of Time” to capture the idea behind the work: photographs are more than images; they are a way to return to meaningful moments over time.
Project Goals
- Create clear paths for wedding and family clients
- Keep the photography at the center of the experience
- Help clients imagine what it would be like to work with me
- Attract clients who valued my style and approach
- Encourage potential clients to get in touch
Project Goals
- Create clear paths for wedding and family clients
- Keep the photography at the center of the experience
- Help clients imagine what it would be like to work with me
- Attract clients who valued my style and approach
- Encourage potential clients to get in touch
Homepage
I designed the homepage as a simple entry point to the two sides of my business. Wedding and family photography are given equal prominence, with large-scale images that introduce the style and feeling of my work. The minimal layout keeps the focus on the photography and makes it easy for visitors to find the type of photography they are looking for.
Site Structure
I tailored the content for weddings and families while keeping the overall structure and design consistent across both sides of the site.
Content Strategy
I wanted the site to communicate not just what my photographs looked like, but why they mattered. The copy focused on how photographs can bring back the feeling of a moment, helping potential clients imagine what their own images might mean to them years later.
The website was also designed to begin the conversation rather than replace it. Rather than publishing detailed pricing, I encouraged potential clients to get in touch first, creating an opportunity to connect personally before discussing pricing and booking.
Image Curation
I selected images that reflected the kind of work I most wanted to be hired for, with an emphasis on genuine moments and emotional connection. I wanted the photographs to feel like memories, bringing you back to how the moment felt.
Responsive Design
I designed the site to work across screen sizes without losing the visual impact of the photography. Layouts and navigation were adapted for smaller screens while keeping the focus on the photography.
Outcome
The redesigned website became an important part of my sales process, helping potential clients understand my work and approach before reaching out. Many people came to me already familiar with my style and what they could expect, making that first conversation a natural next step rather than the beginning of the process.
Outcome
The redesigned website became an important part of my sales process, helping potential clients understand my work and approach before reaching out. Many people came to me already familiar with my style and what they could expect, making that first conversation a natural next step rather than the beginning of the process.